Who doesn’t know about Google – a sophisticated tool which helps you browse the wonders of the internet and the tech giant who knows every single embarrassing questions that people are too afraid to ask (it’s okay, we don’t judge). Google owns 74.54% of worldwide search engine market share with 3.5 billion daily searches in 2017. On the other hand, half of the Indonesian population which means roughly about 143 million people are using internet, 49.52% of them are young generations with age range between 19-34 years.
Google Trends is a Google website which analyzes the popularity of top search queries across various regions and languages, or to put it short: Google Trends show what popular terms and topics that people are looking for.
What’s trending in Indonesia
So what does this magic mirror show us in terms of searches performed on women? (Spoiler: It might make some of you cringe). Have a look at Top 10 trending search queries related to “Indonesian women (wanita Indonesia)” on 2018:
1. Sexy Palestinian Women
2. Sexiest Women of Indonesia 2018
3. Indonesian Wushu Female Athlete
4. Indonesian Volleyball Female Athlete
5. Sex Style of Indonesian Men and Women In 2017 mp3
6. Indonesian Archery Female Athlete
7. Indonesian Female Volleyball Player
8. Western female married to an Indonesian
9. Indonesian Female Downhill Athlete
10. International Female Singers
As you girls may have seen, the trends sort of still centered around objectification of Indonesian women, considering the ‘sexiest..’ bits. There are a bit of variety of the topics since people put on female athletes on it too, probably started in the light of Asian Games 2018 in Jakarta and Palembang. It’s also interesting to find out that people are interested in last year’s sex style (in mp3 format) – good that people are researching on what they like and dislike during sex though. Also, certainly the marriage of Karna Radheya and Polly Anderson shook Indonesian netizens since the keyword is among top 10 on 2018.
Could it be the result will change if we use another keyword? Well, let’s find that out! Here are the top 10 results for “wanita/woman” keyword on Google Trends:
1. Sexy Palestinian Women
2. Women’s Waist Bag
3. Women’s Hair Model 2019
4. Women’s FILA Shoes
5. Newest Alexandre Christie Women Watches 2018
6. Latest Women’s Bag 2018
7. Selling Women’s Working Bag
8. Women’s Secondary Sexual
9. Latest Women’s Shoes Model 2018
10. Women’s Lingering (Women’s Lingerie?)
How does Google Trends data work?
According to Simon Roger’s Medium post, Google Trends data is an unbiased sample of Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography.
To put it short, the way it works is Google takes random sample of search queries, making them anonymous, before eventually categorizing and grouping them together. So, above data showed what popular queries people search when they were looking for “woman” and “Indonesian woman” in 2018 along with interest magnitude over time (which to be honest, relatively stale).
This could be an alarming sign that people generally aren’t aware or being ignorant about Indonesian women’s issues considering that we still have a lot of home works to do when it comes to female rights. Women’s situation seemed to be downgraded into who’s the sexiest or what’s the hottest fashion trend and I think it’s the time for people to start openly discussing whatever issues Indonesian women may have. We still have childhood marriage, mortality of young mothers, sexual violence issues, inequalities that people need to address and we’re running out of time. 143 million people in Indonesia have access to the internet and I think it’s the perfect opportunity for us to use it wisely and focus on what matters the most. Do you agree with me? Let me know in the comment section below!